On cookies, remarketing and privacy on Internet


Being in social media domain, I do a lot of work related research in incognito to avoid being stalked by the content of sites I visit. But the thought to write about it was triggered few days back by a twitter interaction where @a1purva shared a tweet about how many people notice brands’ remarketing effort, as a matter of success for marketer.

There is no debate that people would certainly notice brands’ effort to reach out to those users who had visited their website; if not in first stance, then after a while. However for marketers, one important question is Continue reading

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Arrival of @SuperStarRajini on Twitter and the Social Media Blunders

May 5, 2014 witnessed a special day in the history of Twitter, especially for @TwitterIndia when the legendary actor, Super Star RajiniKanth joined Twitter as @SuperstarRajini. Even before there was any tweet, the followers started pouring in and Within 10 minutes of joining, the official twitter handle of the great Rajini sir with just 1 tweet, got 25K+ followers. This sure was in line with the reputation of the star and the love people have for him!


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Tips for Brand Managers to Win on Social Media


Being in a digital agency means, I often get to interact with the brand managers to understand what they want from their brand content to do on various social channels and suggest ways to do so. It could be getting more likes, comments, shares on their content or more people talking about the brand/its campaign to make it a talk of the town or to get more leads.  All these can happen in much better way if there is a little more understanding shown by the brand managers.

As a brand manager you can get the most out of social media if you understand- Continue reading

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Is it progress or beginning of the end!


For the last 3 months, I was spending around 3 hours in commuting to the office and after spending more than 9 hours in office with some more hours at home for office work ( Yeah, the perk of heading social in a digital agency), I was left with no time to complete the daily necessary tasks, leave alone any entertainment or time for myself. This morning, when I read the following Facebook post from my friend @prateekshah,  it struck a chord and I was forced to think where we are going as a society!

Facebook post

Then I saw another Facebook post from @Genexlogistics, where they emphasized the importance of time and that you can decide how to use your time, and I again thought, if it’s in my hand to decide how to use my time! Continue reading

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A guide to What, Why and How of B2B Social Media Marketing

That brands are embracing Social Media to connect with their customers and woo them for buying their products, is not a news anymore. B2B companies too have jumped on the bandwagon and are turning social for the benefits of this amazing media. However, for most of the brands, the social media starts and ends at Facebook with a little bit spicing up with Twitter profile and LinkedIn page. This strategy can be useful for B2C brands up to certain extent but not for B2B brands whose target audiences have different persona and therefore different behavior. This is multi-channel world and brands need to capitalize on the respective plus-point of different platforms. The following guide might help B2B brands Continue reading

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What brands should not do on social media community

Its been some time since brands have started using social platforms to connect with their target audiences to achieve variety of purposes. Many big and small brands’ communities have mushroomed on the popular social channels like Facebook.  However many brand have just jumped on the bandwagon without understanding the very basic principles of community building- that a community is built for the people and unless there is no encouragement for interactions, there would be no engagement and the community would die eventually. These brands think that they should control the interaction as per their choice.  Continue reading

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Some Takeaways from the Social Business Summit 2013 (Mumbai)

Dachis group organized “Social Business Summit” at Hotel Taj Mumbai on May 23rd 2013. With an impressive list of speakers Gaurav Mishra, Gautam Ghosh, Manu Prasad, Jeff Dachis, Ashok Lalla, Sanjay Mehta, Atu,l Tuli and Michael Jones, the flow of interesting ideas was obvious and though I could not attend the event, I kept a track on the tweets which came with event hashtag #SBS2013. I have curated a few of the pre-lunch session tweets for the benefit of those who could not attend the event and those who wish to revisit the learning. These tweets are mostly from the talks of ManuPrasad, Jeff Dachis, Sanjay Mehta  and Atul Tuli. Continue reading

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Management Lessons of Richard Branson’s stewardess gig

We all read much talked about bet that British business magnate Richard Branson lost against AirAsia chief Tony Fernandes. As a result he had to act like a stewardess at one of the AirAsia flights. The story is like this: Branson lost a bet to Fernandes in Year 2010 after they wagered that their Formula One racing teams would finish ahead of each other. Now since Branson lost the bet, he had to work for a day as stewardess, serving to Tony Fernandes among others. Branson did it and with style. He cross dressed like a stewardess in red skirt and fishnet stockings on shaved legs, high heels and also wore red lip color, fake eye lashes and mascara.Richard Branson as stewardess  Continue reading

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